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BROWN FORMAN WINES USA ANNOUNCES 2000-2001
TRADE TRAINING PROGRAM SCHEDULE
Hopland, CA, March 1, 2000 - The Brown-Forman
Wine Group has announced the 2000-2001 schedule for their comprehensive
new education program designed for wine and food professionals.
Named the Brown-Forman Center for Global Wine Education, the program
provides students with a compelling training program aimed at bringing
together the worlds of food and wine in an enlightening and useful
manner. The focus of the program is to explore how the subtleties
of terroir and craftsmanship combine to produce great wines around
the world. Viticulture, viniculture, cooperage, and food and wine
pairing will be featured as part of a program that will bring students
"from the earth to the table."
The faculty is led by noted chef, award-winning cookbook author,
and educator John Ash, Brown-Forman's Director of Food and Wine
Education, and features acclaimed author and educator Karen MacNeil-Fife,
along with other experts from the fields of winemaking, viticulture,
and on-premise wine education.
Course dates for 2000-2001 are as follows:
April 16-19, 2000
June 11-14, 2000
October 1-4, 2000
March 11-14,2001
April 22-25, 2001
"Understanding the interaction between wine and food, literally
from the earth to the table, provides a wine or food professional
with the tools necessary to create more useful wine lists and on-premise
selling programs. The ultimate goal of the program is to create
better wine and food experiences for the customer," explains
Ash. "We have an outstanding faculty, and a curriculum that
our graduates will be able to put to use immediately. We anticipate
that a diploma from our program will carry some weight in the industry."
Cost to attend the course is $625 per person, which includes all
meals, transportation to and from the campus in Hopland, Mendocino
County and nearby accommodations, all wines, and teaching materials.
Travel to Northern California and accommodations are not included.
For more information about the Brown-Forman Center for Global Wine
Education, please contact: Brown-Forman Center for Global Wine Education,
ATTN: Colleen Stewart, P.O. Box 611, Hopland, CA 95449. Phone: 707/744-7421.
The fax number is 707/744-7488.
Brown-Forman Wines USA produces and markets the wines of Fetzer
Vineyards, Bel Arbor, Bonterra, Jekel, and Mariah wines from California;
and Bolla and Fontana Candida wines from Italy. Brown-Forman Wines
also markets Korbel Champagne and Brandy, and imports and markets
Michel Picard wines from France, Brolio and Fontanafredda wines
from Italy; and McPherson, Owen's Estate, Chateau Tahbilk, and Geoff
Merrill Reserve wines from Australia. Brown-Forman Wines USA is
a division of the Brown-Forman Corporation, makers of quality spirits,
wines, and consumer durable goods.
Contact:
Sid Goldstein 415/444-7441 or 800/945-9463, x7441
Sid_Goldstein@B-F.com
or Sara Moore Cummings
415/444-7426 or 800/945-9463, x7426
or Sara_Cummings@B-F.com
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