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GREEN HARVEST: FETZER VINEYARDS BECOMES
WORLD'S FIRST WINE PRODUCER TO PURCHASE
100% RENEWABLE-SOURCE ENERGY MIX
PG&E Energy Services Providing Clean Energy
for 1999 Harvest and Beyond
EDITORS: Please do not use "Pacific Gas and Electric"
or "PG&E" when referring to PG&E Energy Services.
PG&E Energy Services is not the same company as Pacific Gas
and Electric Company, the utility. PG&E Energy Services is not
regulated by the California Public Utilities Commission; and customers
who receive services from Pacific Gas and Electric Company do not
have to buy PG&E Energy Services' products in order to continue
to receive quality regulated services from Pacific Gas and Electric
Company, the utility.
Media tours of the Fetzer winery and interviews with representatives
of Fetzer, PG&E Energy Services and PG&E Corporation can
be arranged through the above contacts. Harvest season at the winery
provides excellent photo opportunities.
San Francisco, CA (September 14, 1999) - As California's multi-billion
dollar wine industry gears up for this year's harvest, Fetzer Vineyards,
the nation's sixth largest wine maker, today announced that it has
become the first wine producer in the world to purchase, for all
its operations, a power generation supply portfolio comprised of
100% renewable resources.
Under a long-term, contract with PG&E Energy Services, the retail
services unit of PG&E Corporation (NYSE: PCG), Fetzer is now
purchasing environmentally-friendly "green" electricity
supplies for its Hopland winery - the largest wine production facility
in Mendocino County, California and producer of 3.5 million cases
of wine each year. Power sales to the Hopland winery are expected
to exceed 5 million kilowatt-hours annually.
The power mix Fetzer is buying - also known as PG&E Energy Services'
Clean Choice 100(tm) - is a supply portfolio comprised entirely
of renewable energy sources, including wind, biomass, hydro and
geothermal plants. A portion of the negotiated purchase price also
supports the completion of "new renewable" sources - wind,
biomass, geothermal and other renewable generation plants scheduled
to be built in the future - thereby helping to expand the development
of environmentally-preferred energy sources. None of the Clean Choice
100(tm) portfolio includes plants fueled by coal, oil, natural gas,
nuclear resources, wood or wood waste from old growth forests, tire-burning
or solid municipal waste.
Power from the Clean Choice 100 generation sources flows into
the transmission and distribution systems of the local utilities,
where it necessarily mixes with power from other generation sources
of these utilities and other power suppliers. The power Fetzer Vineyards
receives is delivered via the distribution system of the utility
Pacific Gas and Electric Company.
Clean Choice 100 has been certified "Green-e" by
an initiative of the nonpartisan Center for Resource Solutions,
a San Francisco-based nonprofit organization. In addition, the National
Resources Defense Council (NRDC) has named Clean Choice 100(tm)
to its Environmentally Preferred Product list, as a result of an
independent evaluation of green electricity being marketed in California.
PG&E Energy Services' development of the Clean Choice(tm) product
line, available to California residents since 1998, also led the
American Lung Association to honor the company with an ENVY award
last year.
"Fetzer Vineyards and PG&E Corporation are to be commended
for their environmental leadership," said Ralph Cavanagh, senior
attorney at the NRDC and vice chair of the Coalition on Energy Efficiency
and Renewable Energy Technologies. "Both companies are setting
a strong example through their support for renewable power and business
practices that benefit the environment."
Fetzer's purchase of green power is the most recent example of its
commitment to harvest and produce wine in an environmentally responsible
way. With over 700 acres farmed organically, Fetzer is one of the
largest growers of organic wine grapes in the world. Each year the
winery recycles tons of waste paper, surplus cardboard, cans, glassware,
wooden pallets and metals, and composts 10,000 tons of grape pomace.
As a result, it has cut its trash by 93% between 1990 and 1997,
eliminating the dumping of 1,580 cubic yards of landfill.
"We are committed to making high quality wines with as little
impact on the planet as possible," explains Paul Dolan, president
of Fetzer Vineyards. "This is the latest step towards our goal
of total sustainability of our winery. The purchase of green power,
coupled with continuing reductions in energy usage and conservation,
will reduce our overall operating costs and benefit society as a
whole. We're demonstrating that companies can reduce their impact
on the environment while improving their bottom line."
PG&E Energy Services' contract with Fetzer is its first green
power agreement with a major commercial business. It is just one
example among hundreds of ongoing environmental projects involving
PG&E Corporation and its affiliates, including the nation's
first merchant wind power plant, under development by PG&E Generating
Company in central New York State.
"Our contract with Fetzer is very much in keeping with PG&E
Corporation's history and culture of environmental stewardship,"
said Scott Gebhardt, president and chief executive officer of PG&E
Energy Services. "We're delighted to be able to link companies
with non-polluting energy supplies and offer a product that supports
the development of new renewable sources. Over time, we hope to
be able to work with Fetzer on other environmentally-responsible
energy projects as well."
San Francisco-based PG&E Energy Services provides businesses
and institutions nationwide with comprehensive services to manage
and reduce their energy use and related costs. As an energy alliance
partner, the company creates long-term value for its clients through
customized, integrated energy solutions, including energy efficiency
retrofits, power quality solutions, competitively priced electricity
and natural gas, regulatory and tariff consultation, billing options
and other energy and information management programs, as well as
capital and project financing. Currently PG&E Energy Services
has service agreements - representing over $3 billion in revenues
- with such firms as Marriott International, Motel 6, Jones Lang
LaSalle, Hewlett-Packard, Burger King, American Stores, Rite-Aid,
and many other companies.
PG&E Corporation is a diversified energy holding company with
operations in 27 states and combined assets of $33 billion. The
corporation markets energy services and products throughout North
America through its National Energy Group, which includes PG&E
Generating, PG&E Energy Trading, PG&E Gas Transmission and
PG&E Energy Services. PG&E Corporation's businesses also
include the California utility Pacific Gas and Electric Company,
which delivers natural gas and electricity to one in every 20 Americans.
Fetzer Vineyards, located in southern Mendocino County, California,
was founded by the Fetzer family in 1968. Fetzer's premium varietal
wines, including Valley Oaks(tm) Cabernet Sauvignon, Eagle Peak(tm)
Merlot, and Sundial(tm) Chardonnay are among the best selling wines
in America. The winery was purchased by the Brown-Forman Corporation
(NYSE: BFB) in 1992. Throughout the last decade, Fetzer has played
a leading role in organic farming of vineyards and minimizing the
winery's impact on the environment. The winery has won numerous
awards for its outstanding reductions in landfill use, green construction
practices, and recycling practices.
For more information on Fetzer Vineyards and PG&E Energy Services,
please visit their websites at www.fetzer.com
and www.pgees.com.
Contact:
Sid Goldstein 415/444-7441 or 800/945-9463, x7441
Sid_Goldstein@B-F.com
or Sara Moore Cummings
415/444-7426 or 800/945-9463, x7426
or Sara_Cummings@B-F.com
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