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FETZER EARNS KUDOS FOR CORPORATE RESPONSIBILITY:
BUSINESS ETHICS MAGAZINE'S AWARD FOR ENVIRONMENTAL EXCELLENCE AND
CLIMATE WISE AWARD FROM THE U.S. EPA
Hopland, Mendocino County (December 13, 1999)
- Fetzer Vineyards, the nation's sixth largest premium wine maker,
received two new commendations honoring the company's outstanding
commitment to environmental sustainability.
Business Ethics magazine chose Fetzer as one of only three companies
earning its "1999 Business Ethics Awards" for Environmental
Excellence, and announced the award on November 16. The awards are
designed to honor corporate responsibility in a wide range of areas
including stakeholder relations, employee ownership, and environmental
concerns. In their press release announcing the award, Business
Ethics commended Fetzer for its "broad-based approach to environmental
sustainability, combined with financial excellence". Judges
for the awards included Jonathan Hickman, co-author of Corporate
Report Card and research associate at the Council on Economic Priorities;
Marjorie Kelly, co-founder and editor of Business Ethics; Steven
Lydenberg, principal with Kinder, Lydenberg and Domini social research
firm in Cambridge, MA; Joel Makower, Editor, The GreenBusiness Letter
in Oakland, CA; and Sally Power, Professor of business ethics at
the University of St. Thomas in Minneapolis.
Fetzer was also honored by the US Environmental Protection Agency
in a ceremony November 2, when it received a Climate Wise Partner
Achievement Award for "significant accomplishments in improving
energy efficiency and reducing pollution". Fetzer Vineyards,
the largest wine producer in Mendocino County, California produces
3.5 million cases of varietal wine each year. Fetzer has made a
serious commitment to harvest and produce wine in an environmentally
responsible way. With over 700 acres farmed organically, Fetzer
is one of the largest growers of organic wine grapes in the world.
Each year the winery recycles tons of waste paper, surplus cardboard,
cans, glassware, wooden pallets and metals, and composts 10,000
tons of grape pomace. As a result, it has cut its trash by 93% between
1990 and 1998, eliminating the dumping of 1,580 cubic yards of landfill.
"We are committed to making high quality wines with as little
impact on the environment as possible," explains Paul Dolan,
Managing Director of Fetzer Vineyards. "And we are also demonstrating
that companies can reduce their impact on the environment while
improving their bottom line."
Fetzer Vineyards, located in southern Mendocino County, California,
was founded by the Fetzer family in 1968. Fetzer's premium varietal
wines, including Valley Oaks(tm) Cabernet Sauvignon, Eagle Peak(tm)
Merlot, and Sundial(tm) Chardonnay are among the best selling wines
in America. The winery was purchased by the Brown-Forman Corporation
(NYSE: BFB) in 1992. Throughout the last decade, Fetzer has played
a leading role in organic farming of vineyards and minimizing the
winery's impact on the environment. The winery has won numerous
awards for its outstanding reductions in landfill use, green construction
practices, and recycling practices.
For more information on Fetzer Vineyards, please visit its website
at www.fetzer.com. To learn more about the Business Ethics Awards
program, visit its website at www.Business-Ethics.com. To learn
more about the US EPA Climate Wise award program, please visit its
website, www.epa.gov/climatewise.
Contact:
Sid Goldstein 415/444-7441 or 800/945-9463, x7441
Sid_Goldstein@B-F.com
or Sara Moore Cummings
415/444-7426 or 800/945-9463, x7426
or Sara_Cummings@B-F.com
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