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PROFILE: JOHN ASH
FETZER VINEYARDS CULINARY DIRECTOR
John Ash, Fetzer Vineyards Culinary Director, is one of California's
most influential chefs and a leading food and wine author. Throughout
the 1980s, as Executive Chef at John Ash & Co. in Sonoma County,
he nurtured a cuisine based on seasonal products from nearby Sonoma
and Mendocino County growers and breeders. His steadfast support
of local organic farmers stimulated the growth of many cottage industries
that flourish today as suppliers to restaurants, specialty food
shops and produce markets.
In 1980, he opened John Ash & Co. in Santa Rosa, where he stayed
for seven successful years. Ash gained national prominence when
Food & Wine Magazine recognized him as one of the "hot
new chefs of 1985." In 1990, the Zagat Survey honored John
Ash & Co. as "the best California cuisine in San Francisco"
(even though the restaurant is an hour north of the city). The Wine
Spectator describes him as "king of the culinary mountain in
Sonoma County."
In 1990, Ash became Culinary Director of the famed Fetzer Food &
Wine Center at Valley Oaks. He travels the globe for Fetzer Vineyards,
teaching cooking classes at the Culinary Institute of America and
Cornell University, orchestrating wine and food events and preaching
the enjoyment of ethically-grown, farm-fresh food, paired with Fetzer
wines. Along with Ash's innovative and creative work with food and
wine, he brings his signature approachable-yet-elegant style and
excellent teaching abilities to his lectures and courses.
For the past eleven years, Ash has co-hosted the San Francisco Bay
Area's longest-running live radio food show on KSRO AM 1350 in Santa
Rosa. He has also been featured in a series of cooking shows on
the Food Network.
His first book, American Game Cooking, published in 1991
by Aris Books/Addison-Wesley, has been hailed as a breakthrough
in its genre. From the Earth to the Table-John Ash's Wine Country
Cuisine (Dutton/Signet), Ash's second book, was honored as the
"Best American Cookbook" and "Cookbook of the Year"
at the International Association of Culinary Professionals' Julia
Child Cookbook Awards in 1996. He was a contributor to the newly
revised Joy of Cooking, and is a food columnist for the Los
Angeles Times Syndicate. He is also a frequent contributor to
Food & Wine, Bon Appetit, Cooking Light
and Fine Cooking magazines.
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