Established Club Bonterra, an organization of Fetzer grape growers who are dedicated to sharing information about sustainable farming practices. This expanding organization is the backbone of Fetzer's commitment to be growing and purchasing 100% organically grown grapes for use in all of its wines by the year 2010.
Finished construction in April, 1996, of a new 10,000 square foot adminstration building in Hopland. The building is one of the world's first large-scale uses of rammed-earth construction and features recycled doors and timber. Photovoltaic panels were added to the building in June 1999, supplying 75% of the building's electricity.
Created a natural filtration system for handling winery wastewater in 1998. After three years of study by a UC Davis doctoral candidate, Fetzer's wastewater ponds were converted into a natural system employing gravel and sand filters, and a planted reedbed. Low energy aeration takes place with sprinklers instead of energy-burning equipment. The treated water is used on the winery's organically farmed grapes and landscaping.

Initiated a new business program in 1998 to create a triple bottom line at Fetzer: along with economic considerations, impact of any business decision upon the employees and the environment is fully evaluated.
Received two awards in 1999 recognizing the winery's work in the area of the environment. Business Ethics Magazine awarded Fetzer their "Award for Environmental Excellence". The US Environmental Protection Agency presented Fetzer with its "Climate Wise" Partnership Award.