Became the first winery in the United States to create a new and fully recyclable aluminum capsule. These new poly-laminate capsules are now found on all Fetzer Barrel Select and Reserve wines bottled since 1992. New flange-top bottles, introduced on most Fetzer Premium Varietal wines, eliminate the need for capsules altogether.
Instituted a policy of using 100% recycled, or post-consumer recycled, paper for all company letterhead, business cards, company newsletter, press releases, toilet paper and paper towels. The winery also uses "earth-friendly" soaps and detergents at the Valley Oaks Center.
Been recognized by the Peregrine chapter of the National Audubon Society for helping to establish a blue heron sanctuary near one of our vineyards located along the Russian River.

Support a wide range of organic and farming-oriented organizations, including the Organic Farming Research Foundation and the California Certified Organic Farmers. Fetzer is also a sponsor of the Busines for Social Responsibility Annual Conference, the Eco-Farm Conference and the Bioneers Conference.
Participated each year in the Russian River Cleanup, an event that draws hundreds of people dedicated to preserving some of the more than 100 miles of the Russian River habitat. The river passes through Fetzer and Kohn properties in Mendocino County before flowing to Sonoma County and into the Pacific Ocean.
Created the "Friends of the Oaks" organization. This group of Fetzer employees is dedicated to protecting the existing trees at the Valley Oaks Food & Wine Center in Hopland. The group has pledged itself to the preservation of and education about the valuable trees found in and around Fetzer Vineyards.