Fetzer Vineyards is an environmentally conscious grower, producer and marketer of wines of the highest quality and value. A process to develop and initiate sustainable business practices was initiated by Fetzer Managing Director Paul Dolan and the Fetzer family in the mid 1980s, when the company began transforming the rustic Valley Oaks Ranch into a world-class food and wine training and education center for the wine trade.




As the organic gardens at Valley Oaks were being developed, the management team learned more about the benefits and sustainability of organic farming practices and conservation techniques and envisioned the potential for these benefits in vineyard management and winemaking. This began a quest to continually improve the winery's energy efficiency, vineyard practices, and sustainability of general business operations. From the time this initiative began in the late 1980s, Fetzer Vineyards has:
Become the industry leader in farming grapes organically. Fetzer Vineyards has 360 acres of certified organic grapes. The Fetzer family farms 1,100 acres of certified grapes. Together we are the largest grower of grapes grown organically on the North Coast and are certified by the California Certified Organic Farmers (CCOF).
Established company-wide recycling centers. All bottles, cardboard, plastic, aluminum, FAX paper, computer paper, antifreeze, waste oil, fluorescent tubes and glass are now separated and sold to various recyclers.
Saved thousands of dollars in dump fees by reducing the amount of material hauled to landfills by 93% since 1991, through company recycling and waste diversion programs. These efforts have been recognized by the State of California, with Waste Reduction Awards Program (WRAP) awards for the past seven years. In 1997 Fetzer Vineyards was recognized as one of the top ten recycling companies in the state.